YORKSHIRE COUNTY CRICKET CLUBInsider was delighted when Yorkshire County Cricket Club re-named its main corporate hospitality suite "The Insider Longroom".
Invitations display Insider's logo when guests are invited to Headingley. Advertising panels within the suite, the match programme and in front of the stand display a range of Insider marketing messages.
SALE SHARKS RUGBY CLUBAs official sponsors of 2006 Premiership champions Sale Sharks, the club renamed its Corporate Hospitality and Conference suite "The Insider Suite". In addition to the branding in and around this suite, "Insider" logos and advertising can be seen in prominent sites around the ground. Their exclusive members club has been named the Insider 500 Club.
LANCASHIRE COUNTY CRICKET CLUBNegotiations commenced in 2007 and from 2008 onwards the corporate hospitality area at Old Trafford will be known as "The Insider Red Rose Suite". In addition, the sponsorship includes programme advertisements, advertising boards around the pitch as well as within corporate hospitality rooms inside Old Trafford.
Insider utilises a wide range of direct marketing initiatives to support the subscription sales team. Special arrangements with local Chambers of Commerce, major city centre hotels and business centres ensure that marketing is aimed specifically at our target business customers.
Considerable time has been invested in developing online marketing activities this year.
Insider is in the unique position of being able to market its magazines through its 50 annual events.
AIRPORT LOUNGESInsider is available in the First and Business Class Lounges at Manchester, Liverpool, Leeds, Bristol, Birmingham and Heathrow airports.
Insider actively seeks partnerships within each of its core regions. In order to increase awareness Insider is a partner at major events such as the Yorkshire Business Convention, The Merseyside Innovation Awards and other similar high profile business events and projects.
TOP 500 CD-ROMSThe company is differentiated by having its own team of full time researchers. They create considerable value by compiling regional lists of information such as the fastest growing companies, the top companies in each region, and other key data of interest to busy company directors. Once the information has appeared in the magazine it is placed with additional data onto CD ROM which the subscription team then sells to companies in each region.