Insider Media is a regionally focused, fast growing multiple media business. The company plan is to serve the regional business community in Insider’s core regions in print, online and via market leading regional events. The company objective is to substantially increase digital revenues as a proportion of total group revenue. This is achieved through continuous growth of its range of digital products.
Insider’s depth of coverage and knowledge of the business communities it serves ensure that unique content appears across the range of multi-media services. Exclusive news stories and business information, sourced daily, appear online and in print faster than at any other time in the history of the company.
The company increased investment in 2007 in its online IT infrastructure. The investment ensures that in 2008 the commercial managers can roll out a significant new portfolio of regional services and generate new, high margin, income.
Across the company the editorial teams are building a single companywide content database to supply approved content feeds to the web site. A dedicated “online” team use the content from the database to improve and develop the web site and the extremely popular Insider Weekly email bulletins, which also include special event editions, following an awards dinner.
50,000 subscribers to Insider Weekly are linked to the web site where extensive coverage of news items appears. The company’s rapid rate of growth is attributed to its success at turning readers into guests at events and both those readers and guests into online users of the web site and email bulletins. The sale of magazines, CDRoms and other print publications via the online shop has grown significantly in 2007.
Launched in 2006 as a weekly business news update service for Insider magazine subscribers, Insider Weekly has been a resounding success in all regions. As other media reduce their local reporters and writers Insider has been increasing the size of its team in every region. As a result they are closer to the business community and via their contacts find it easier to break exclusive local business news. Every established region has its own Insider Weekly and the bulletins deliver exclusive news items well ahead of any other media in their area.
As and when necessary “one-off” Weekly Insider emails are circulated. For example, the winners of Insider’s major awards are announced the morning after the Insider Dinner takes place.
Insider Weekly is extremely popular with advertisers, who provide testimonials confirming the great results the Insider Weekly generates. New email services are planned.
In addition to appearing within the print copies of the Dealmakers Guides, advertisers are also opting to increase enquiries by using the internet and appearing in the Dealmakers Guides Database located on the company website. The online entries are proving extremely popular and enable Insider to make international visitors to the website aware of the services offered by companies within specific UK regions.